How we turned five Zürich beauty salons into fully-booked calendars — with offer strategy, landing pages, in-house photo & video, and 12 Meta campaigns built and run end to end.
Premium salons in Zürich live and die by their calendar. Our clients had beautiful treatments — but no predictable way to fill them. We built one system per salon: an irresistible intro offer, a page that sells it, content that stops the scroll, and campaigns that find the right people.
One hero treatment per salon, priced as a no-brainer first visit — CHF 59 to CHF 99 instead of CHF 250+.
Dedicated, fast landing pages with the booking form above the fold, social proof and a single call to action.
We shoot in the salon ourselves — real therapists, real clients, real results — and cut it into reels and statics.
12 Meta campaigns across women’s, men’s and seasonal offers, with Instant Forms for volume and tracked pages for intent.
A premium Swiss facial positioned as an investment, not a discount. German-language page with a 5-step treatment story, reviews and a booking form that never leaves the viewport.
A seasonal 60-minute Korean facial — “five steps to glass skin” — with a soft, editorial look that matches the clinic. Built to convert cold Instagram traffic into booked first visits.
A consultative Skin Reset facial that opens with a skin analysis — so the first visit feels personal, and the upsell feels natural. Luxurious, warm and unmistakably Opatra.
Every ad started on set. We film real treatments in the salon, then cut vertical reels for Reels & Stories. Tap any video for sound.
Statics & stories in DE + EN · women’s, men’s and seasonal offers
Two lead engines running side by side: Meta Instant Forms for volume, and tracked landing pages for booking intent. Every figure comes straight from Ads Manager and the salons’ own booking data.
Aggregated across all beauty accounts managed by MIRRORS in 2026. Individual client spend is not disclosed. Figures from Meta Ads Manager plus booking data confirmed by the salons’ teams.
We take on a small number of beauty & aesthetics clients at a time. Tell us about your treatments — we’ll show you what a full calendar looks like.
Most agencies create content. We focus on how your brand is perceived — and build everything around that. Strategy, visuals, and distribution all work together to position you as premium and drive real results.
We help you look better, attract better clients, and increase the value of your brand. The goal is simple: stronger perception → more trust → more business.
Both. Content without strategy is just noise. We define positioning first, then create content that supports it.
This is for brands that want to grow, elevate their image, and stand out. Not for businesses looking for cheap content or quick fixes.
We start with understanding your brand and goals, define direction, then handle production and ongoing optimization. You stay focused on your business — we handle how it’s seen.
Both. One-time projects are possible, but the best results come from ongoing collaboration and continuous improvement.
You’ll see a difference in perception almost immediately. Real growth builds over time as we refine and scale what works.
We work with companies, personal brands, and premium-focused businesses across industries — from corporate to hospitality and lifestyle. The common factor: they don’t want to look average.
